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Sold on Language: How Advertisers Talk to You and What This Says About You

Julie Sedivy, Greg Carlson




[PDF.tg32] Sold on Language: How Advertisers Talk to You and What This Says About You

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 | #168909 in Books |  2011-02-21 | Original language:English | PDF # 1 |  9.05 x.78 x6.05l,1.07 | File type: PDF | 330 pages

||1 of 1 people found the following review helpful.| Very interesting subject material|By nonegiven12|The most interesting information was toward the end of the book when it discovered the connections between governance and advertising. Some of the writing is a book folksy with bad jokes, but the information is good.|0 of 0 people found the following review helpful.| Three Stars|By Karen| |"Students and teachers of persuasion would benefit greatly from reading Sold on Language. Other professionals in communication, marketing, change management, sales, negotiation, and politics will find the examples and techniques of influence to be useful as bo

As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us.

In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertis...

You easily download any file type for your device.Sold on Language: How Advertisers Talk to You and What This Says About You   |  Julie Sedivy, Greg Carlson. A good, fresh read, highly recommended.

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